Archive for July, 2004
Thunder Overcomes SARS
Toyota announced in June 2004 that it was updating the Chinese pinyin of the name of its luxury model Lexus from the well-known Ling-Zhi to the new Lei-Ke-Sa-Si. Many wondered why.
The new name Lei-Ke-Sa-Si, on the other hand, hints at no nobility, speed, or luxury. Instead it shares two characters with Ke-Lai-Si-Le, Chrysler’s Chinese name. […]
Posted: July 5th, 2004 under Careless Translations.
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